Fruit of the Loom introduced a line of t-shirts made with a revolutionary high-density fabric using super knit-tight finest gauge yarns that result in a smoother print surface with unparalleled detail retention, a noticeably softer‑hand and less shrinkage for added comfort without a price increase.

Skippaz role was to build the microsite, prepare the design for mobile platforms, supporting both the product and the brand. In addition, the design was animated by creating scrolling events. Finally, Skippaz prepared the microsite for integration within the Fruit of the Loom ActiveWear website.

Visit Website →